Customers of McDonald’s, please continue to cross your fingers. Technology has its limits.
One of the world’s most frustrating things, in my opinion.
more irritating than a biker who ignores a stop sign. More annoying than watermelon with a watery flavour. Yes, it is even more frustrating than watching any political news on television.
Because this has been going on for far too long all throughout America.
When you enter a McDonald’s, the ice cream maker is broken. Lifeless. Nonfunctional. or just unclean, with no desire to clean it.
The outcome? A McFlurry is not provided.
I occasionally eat at McDonald’s, so I’ve been keeping track of this crazy for a while. I just found out that, as of this writing, 24.49% of the McDonald’s ice cream machines in New York aren’t operating thanks to a website called McBroken.
That is (almost) a quarter. That is just bad business.
However, the industry has generated a lot of controversies, in part because too many people believe McDonald’s hasn’t done enough to address the issue.
I discussed a case involving McDonald’s in March. Kytch, a firm, claimed that McDonald’s wasn’t doing enough to guarantee that consumers could purchase ice cream whenever they want.
In summary, Kytch believes it has a straightforward, low-cost fix for the ice cream machines, which it calls the Kytch Solution.
The Kytch Solution retrieves data from McDonald’s soft-serve machines, displays it on Kytch’s user-friendly interface, and modifies settings buried deep in the machines, which can prevent outages before the machines can detect an error, according to the technical explanation provided by Kytch’s lawyers.
Doesn’t it have a happy edge to it?
Moreover, McDonald’s just provided (some) customers with an excellent gift
The Taylor Company, which actually manufactures and maintains the equipment, was also the target of a restraining order that Kytch sought. According to Kytch, Taylor had developed a gadget that was so close to its own that Taylor allegedly stole its trade secrets.
The slim chance is right here. According to Motherboard, a court has officially approved Kytch’s restraining order, which she sought a year ago.
Can I guarantee that franchisees will now feel free to employ more Kytch devices, allowing you to enjoy ices with more certainty? I’m afraid not.
I can report that Jeremy O’Sullivan, a co-founder of Kytch, told Motherboard that this was a significant turning point since it gave the company the chance to seek justice for crimes other than the flagrant theft of trade secrets.
Even worse, according to Kytch, Taylor reportedly spread rumours that the Kytch Solution wasn’t secure.
In all of this, I worry about McDonald’s expression. It appears to have allowed this predicament to worsen for a longer period of time than a Big Mac that got stuck in a couch crack at a frat house.
Why wouldn’t you desire more effective machinery? Why wouldn’t you seek out the most cutting-edge technical options to make sure of that?
How in the world has McDonald’s management stood by while this frustrating scenario persisted for so long? Why did you allow your ineptitude to continue for so long when there is a real website watching it and making fun of it?
Then there are all your unhappy clients who are compelled to seek out cheaper delights like frozen yoghurt.
McDonald’s stated at the time Kytch filed a complaint against it: “McDonald’s owes it to our customers, crew, and franchisees to uphold our strict safety standards and work with properly vetted suppliers in that endeavor.”
You’ll understand every word in there, I have no doubt.
The law, of course, moves extremely slowly. Over many years, IT corporations have reaped the benefits of this to a significant extent.
Instead of sounding like a big legal firm, why can’t McDonald’s, Taylor, and Kytch get along if the Kytch approach is actually so straightforward and capable of delivering higher efficiency?
When they are craving one, all they want is a McFlurry.
This shouldn’t be too much to ask, right? You’d think McDonald’s may even make money from this.